Yantra
Yantra Collection is a collection under the 77TH Jewelry brand, directed by creative director Tan Sawaddichai.
The art of Tantra and Mantra tattoo has been told and inherit by the ancients. It derives from mythical and religious belief into a cultural trend. One of the most famous and powerful Tantra is the 'Tiger'. Feard by one who seen, which empowered the person whose this tiger has been tattooed on.
77th Jewelry "Yantra" collection inspired by the abstract form of the geometrical form of this cultural tattoo. The 'Swirl' was made to daze and dazzle. The'Tiger' has been reduced its decorative lines into a more modernized graphic of a leaping tiger. For this collection, all the pieces are made of brass and gilded with Hamilton Gold and decorated with the all new Spring/Summer
2016 Crystal Patina effect exclusive new from Swarovski.
Similar to its concept these crystals and jewelry are designed to express its magical power while the gold and white crystals is a metaphor of the invisible ray of aura.
Yantra Collection
The Making
This was one of my proudest designs as a second-year university student. I had the opportunity to design the Yantra Collection, sponsored by Swarovski Crystal, during my internship at 77TH.
As a student who was always curious and eager to learn, I gained valuable experience throughout this project. The creative director taught me how to find strong references, thoughtfully combine different elements, and refine ideas, much like a five-star chef crafting a dish.
This collection was showcased at the Swarovski Sparkling Couture Exhibition in Dubai, which became one of my proudest moments as a student. I am deeply grateful to the creative director (Tan Sawaddichai) for trusting me and giving me this opportunity.
The Team
Petchpeth
Jewelry Designer
Tan Sawaddichai
Creative Director