INIT Capital

The Liquidity Hook Money Market - Lend, Borrow, and Access Yield Strategies with Liquidity Hook


ILLUSTRATION AND MOTION SET FOR INIT Capital


INIT CAPITAL UI

The Ask

The creative director needed to translate her ideas about capitalism into visual narratives, using animal characters to portray her concepts with satire and humor.

The Making

The INIT illustration was created to represent INIT Capital as a central hub,where builders and users could come together. Builders worked with the protocol to develop ideas, while users participated as lenders or borrowers.

The isometric style gave the illustration a sense of structure and stability. Purple tones were used to soften the feeling and make it more approachable. Together, these elements shaped a visual that felt balanced, solid, and friendly.

In the Web3 space, building a community was key to growing the platform, so we called the people in the INIT community “INNIES.”

INNIES were the people of INIT Capital, each with their own role. Some served as lenders, others as borrowers, while some were Points Collectors or Yield Hunters. Together, they formed a diverse community with a shared goal: to take part in and support the INIT ecosystem.

As lenders, they provided liquidity that helped the platform grow. Borrowers used the available funds for leverage. Points Collectors gathered rewards for future airdrops or special benefits, while Yield Hunters looked for profitable investment opportunities.

The Team

Petchpeth
UI Designer and Illustrator who also built the design system for both the landing page and the INIT application, with support for light and dark modes.

Panchika Lhongsomboon
UX UI Designer who also shaped the INIT Capital logo 🙌🏼

Arin Trongsantipong
Product Manager