Yoguruto
An affordable, freshly made yogurt drink brand that began as a small business and grew into the most famous yogurt drink in Thailand, now with over 250+ branches across the country.
ILLUSTRATION SET FOR YOGURUTO
YOGURUTO BRANDING 2020
The Ask
The client asked me to help create the branding for Yoguruto from scratch. She planned to open her first branch near a university, targeting university students. She wanted the brand to be easy to understand, with a simple, memorable mood and tone.
The Making
I explored the brief and sketched many design options to find the best fit for what the client needed. In the end, she chose the option where I hand-wrote the Yoguruto logotype. After that, I developed the overall mood and tone of the brand to align with her vision. And yes!! the product speaks for itself. From day one until now, Yoguruto has grown to more than 250 branches across the country.
Beyond my design work, I believe the client has a strong team and a product that truly fits the market.