Infinit Tech
INFINIT is an AI-powered DeFi intelligence protocol that serves as a personalized on-chain financial advisor, helping users discover, evaluate, and execute multi-step, cross-chain DeFi opportunities in one-click through intelligent agents and natural language interfaces.
The Brand Guidelines
Because INFINIT is a Web3 product, having a clear brand book was important. We worked with partners, communities, KOLs, and influencers from around the world, so the brand book helped everyone stay aligned, keep the brand consistent, reduce miscommunication, and work together more efficiently.
The Illustration
In both the landing page and the application, we paid close attention to the small details. For the INFINIT product, we created a set of small illustrations and icons for modals that aligned with the brand guidelines, making the experience feel more cohesive, consistent, and easy to use.
Scope
Branding | Illustration | Motion
Platform
Desktop/Mobile
Team
Petchpeth (Me) - Lead Visual Designer
Uttakorn Kanjanawattana - Graphic Designer
Intouch Doang - Product Manager
Role and Responsibilities
I led the visual design of the project from scratch, creating the brand identity through color, typography, illustration, and motion. I was responsible for creating design materials across both Product and Marketing, from the landing page and product interface to campaign visuals. I also built and maintained the design system for both the landing page and the INFINIT application.